Pitchero Case Study

Scaling a sports platform with web, mobile and embedded development support

Pitchero runs a global network of websites and mobile apps for grassroots sports clubs. With over 5 million users and more than 10,000 live club websites, the platform helps teams manage communication, collect payments, and run their operations online. Since 2015, Aecor has supported Pitchero with long-term development and resourcing.

“Our business now has in excess of 5 million users. Aecor has supported our growth throughout the development of our desktop and mobile applications. They continue to provide ongoing resources that are both professional and reliable.”

Project Results

Over 5 million

users across the platform

More than 10,000

live sports websites supported

Continuous

development support since 2015

Native

mobile apps and a full web platform are maintained and scaled

The challenge

Pitchero’s user base and feature set were expanding rapidly. They needed a delivery partner who could contribute not just code, but ongoing technical reliability across a large-scale platform.

The system required continuous updates across desktop and mobile channels, robust backend management for clubs and users, and the ability to introduce new features without affecting live performance. With millions of users and live events every weekend, stability and scalability were essential.

Our solution

Aecor assembled a dedicated development team to work alongside Pitchero’s internal product and design leads. The team supported both day-to-day development and long-term planning for new features across the platform.

This included:

Development and maintenance of the main club websites and user dashboards
Support for native iOS and Android apps used by coaches, players, and parents
Ongoing backend development in PHP and Ruby on Rails
Infrastructure support using AWS and scalable hosting services

From new product features to platform-wide performance updates, Aecor’s developers have played a core role in delivering consistent results over the long term.

Technical setup

Web development

Ongoing updates and feature delivery for club websites, member areas, and admin tools.

Resourcing and dev partnership

Long-term developer placement across backend and frontend teams to extend delivery capacity.

Platform management

Assistance with data processing, ad inventory logic, location-based services, and internal APIs.

Mobile platforms

Native iOS and Android app support for fixtures, messaging, payments, and team management.

Long-term impact

Pitchero has maintained consistent platform growth while delivering new features across multiple user groups. From fixture scheduling to membership payments and live match communication, the system has scaled to meet the needs of thousands of teams.

The ongoing partnership with Aecor has provided: